10.08.2026
NEW TECH & INNOVATIONS
Deepfakes in adverts, films and social media – when and how should AI-generated content be labelled?
Artificial intelligence has become a permanent fixture in creative production – from generating graphics and voices to modifying actors’ faces on screen. However, as these tools have become more widespread, a real problem has emerged: audiences are increasingly unable to tell what is real and what has been generated by an algorithm. The EU regulation [...]
29.04.2026
FILM, MEDIA & GAMING
The latest version of the Code of Practice on the labelling of deepfakes – what can the creative industry expect?
The AI Act[1] is the first comprehensive EU regulation governing the operation of artificial intelligence within the EU market, directly applicable in all Member States. Its aim is to ensure the safe and responsible development of AI whilst respecting fundamental rights and the values of the Union. One of the aspects that has been regulated [...]
14.11.2025
FASHION, CULTURE & ART
Music Publishing – What It Is, Why It Matters, and How It Works
Music publishing is an essential part of the music industry, supporting creators and helping them generate revenue from their work. Although still a developing segment of the Polish music market, it plays a significant role in the circulation of musical works, especially in the digital environment. Publishing companies are often mistaken for record labels, particularly [...]
14.01.2025
FASHION, CULTURE & ART
When movie magic plays off-screen
Film music has a significant role in creating atmosphere and emotion on screen. Not only does it provide a backdrop to the plot and evoke emotions, but it also affects our imagination. Until recently, film producers, when thinking about creating music for a film, focused mainly on the authorial aspect of making music for a [...]
14.12.2022
FILM, MEDIA & GAMING
Supreme Court ruling on Chomikuj.pl. What does this mean for service providers?
The Supreme Court has recently drafted a justification of the judgment in the famous case against Chomikuj.pl. What does this judgment mean for the service itself as well as other service providers? What can we learn about the obligations of service providers from the justification? In May 2022 The Supreme Court issued a verdict in [...]
09.09.2022
FASHION, CULTURE & ART
When do historians have to apologize for the results of their research? On the collision between the freedom of scientific research and the memory of the deceased.
The results of scientific research, especially historical research, sometimes lead to a clash of values: the right to freedom of scientific research and the right to the protection of personal property consisting in the memory of a deceased person. So when does a historian have to apologize for his work? What lessons for historical researchers [...]
26.04.2022
FILM, MEDIA & GAMING
The Polish Film Institute has announced another - the VI Operational Programme for 2022!
The recently announced operational programme of the Polish Film Institute (PISF) called 'Polish-Ukrainian Film Initiatives' is one of the forms of involvement of the PISF in the campaign to help the Ukrainian film industry. Announced by the Director of the PISF, the programme envisages an allocation of up to 10 million zlotys and is aimed [...]
31.03.2022
FILM, MEDIA & GAMING
First applications for incentives in 2022 on the PISF reserve list
The register of financial support kept by the Polish Film Institute shows that the first applications for financial support this year were placed on a reserve list. This means that the pool of funds provided in 2022 for this form of support for producers of audiovisual works is about to be used up. Under the [...]
03.02.2022
FILM, MEDIA & GAMING
Is an indebted affiliate really the fifth wheel? About financial support from PISF
Providing financial support by the Polish Film Institute is undoubtedly an important aspect of creating conditions for the development of Polish audiovisual projects. However, when filling in applications for grants and incentives, the applicant may be in doubt whether the condition of its affiliated entities may prevent it from receiving funding. Therefore, does the bad [...]
25.01.2022
ADVERTISING & EVENTS
YouTube channel as a VOD service - notification obligation and other requirements under the Broadcasting Act.
The National Broadcasting Council has issued a communiqué reminding of the obligation to apply for an entry on the list kept by the Chairman of the National Broadcasting Council. The communiqué also confirms that - upon fulfilling certain prerequisites - the obligation to notify, and consequently other obligations incumbent on VOD providers, also covers entities [...]
25.11.2021
ADVERTISING & EVENTS
Commercial communications in the light of the amended Broadcasting Act
On 1 November 2021, an amendment to the Broadcasting Act came into force. The changes are due to the need to implement Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018[1]. In addition to the provisions on the operation of video sharing platforms, or changes to the labelling of content [...]
19.11.2021
FILM, MEDIA & GAMING
Video sharing platforms in light of the amended Broadcasting Act
On 1 November 2021, an amendment to the Broadcasting Act and the Cinematography Act came into force, which introduced full regulation of video sharing platforms. How is the situation for providers shaping up right now? Implementation of the directive The changes introduced by the amendment were due to the need to implement Directive 2018/1808 of [...]
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