10.08.2026
NEW TECH & INNOVATIONS
Deepfakes in adverts, films and social media – when and how should AI-generated content be labelled?
Artificial intelligence has become a permanent fixture in creative production – from generating graphics and voices to modifying actors’ faces on screen. However, as these tools have become more widespread, a real problem has emerged: audiences are increasingly unable to tell what is real and what has been generated by an algorithm. The EU regulation [...]
24.07.2026
ADVERTISING & EVENTS
Say cheese! What can event organizers do with event coverage?
An event without coverage on social media or a short promotional video is virtually non-existent. All MICE events live on not only on the day they take place, but also long afterwards – whether in posts on LinkedIn or Instagram. Photos also end up on brands’ websites, in agencies’ proposals, and are sometimes sent to [...]
18.02.2022
ADVERTISING & EVENTS
Social media - how to run it to avoid legal problems
A social media presence seems to be a given in every industry. Nowadays, it is difficult to conduct any promotional activities without them. However, it is worth considering how to publish posts and reports in order not to violate the law. Almost all companies and agencies operating in the MICE industry have their own social [...]
21.12.2021
NEW TECH & INNOVATIONS
Apple vs social media - the great war on user privacy
New Apple policy "You're being tracked" was a phrase once known only from spy movies. Now it's an everyday occurrence for practically everyone who uses the Internet. On the surface, it's a win-win deal - Internet companies earn money on our data (mainly through profiled advertising), and Internet users get free services in return (social [...]
01.12.2017
PERSONAL RIGHTS AND MEDIA CRISES
Careful with ‘liking’?
‘Like’ – the symbol of a thumb raised with the words ‘I like it!’ – has revolutionized social media. Expressing emotions on the web has never been as easy as it is now – all you need is just one click. Not surprisingly, the average use of this button on websites is several billion a [...]
17.12.2015
NEW TECH & INNOVATIONS
Changes are coming to the European law on personal data protection – time for penalties and child protection!
The European Parliament reports the ongoing talks on Tuesday have brought a "strong compromise" with the Council concerning the work on the high level of protection of personal data. This work relates to regulations and directives, which will be the subject of a vote in the Committee on Civil Liberties, Justice and Home Affairs. What [...]
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