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SKP IP BLOG – our Blog is about the most important and
interesting areas of intellectual property law, including copyrights,
film, media, advertising and internet law, personal rights
and the laws concerning innovative technologies.

It is directed to creators, producers, and people in the media and
creative sectors as well to the general business community who handle IP law each day,
sometimes without even knowing so.

It covers inter alia culture, technology, art, entertainment,
advertising, sports and science.

We discuss some of the most inspiring and influential cases, presenting
our analysis and commentary, highlighting practical issues regarding the
use of the provisions at hand in the European Union, Poland and globally.

The Blog is created by the team at

 SKP Ślusarek Kubiak Pieczyk



Europe United on Series – Council of Europe Convention on Co-production

 Poland has signed the Council of Europe Convention on the Co-production of Television Series (the “Convention”), but it has not yet been ratified. The signing took place in Lille; alongside the Polish Secretary of State at the Ministry of Culture and National Heritage, the document was signed by eight representatives of other countries. This is [...]
The latest version of the Code of Practice on the labelling of deepfakes – what can the creative industry expect?

The AI Act[1] is the first comprehensive EU regulation governing the operation of artificial intelligence within the EU market, directly applicable in all Member States. Its aim is to ensure the safe and responsible development of AI whilst respecting fundamental rights and the values of the Union. One of the aspects that has been regulated [...]
Television formats – between copyright and know-how

The concept of a television format is well known to viewers, the creative industry and lawyers alike. However, each of these groups understands it in its own way. In general terms, a ‘television format’ is the method of producing a given television programme (series, game show, reality show, etc.), particularly in terms of certain standards: [...]
SPV, or a special purpose vehicle

It is a truism to say that the production of film projects is an extremely complex process. A film’s premiere on the proverbial red carpet requires a series of complicated steps to be taken beforehand, including, for example: securing funding, hiring crew members, obtaining rights to music or the screenplay, scouting locations, filming, post-production and [...]
Greenwashing as a reputational and legal risk in business

We are increasingly hearing in the public sphere that the solutions offered by a particular company are ‘eco-friendly’, ‘green’, ‘sustainable’ or ‘environmentally friendly’. This is a response to growing environmental awareness among consumers. According to research, as many as 72% of consumers globally are willing to pay more for sustainable products[1] . This trend – [...]
Key legal challenges of the Internet of Things (IoT)

The Internet of Things (IoT) is a technology that accompanies people in almost all areas of their lives. Home appliances, smart home systems, smartwatches, medical equipment, vehicles and traffic lights – all these items, referred to in legal terms as connected products, are textbook examples of the wide application of the Internet of Things. Thanks [...]
ESG requirements in the context of production automation implementation

There has been a lot of talk about ESG in recent years. This is hardly surprising, given that the number of regulations has increased rapidly, and today ESG is more than just a matter of ethics – it involves specific regulations and global reports that influence investment decisions. These, in turn, determine the reputation and, [...]
Legal aspects of due diligence for technology companies

Due diligence (DD) is an investigation aimed at providing the investor with reliable and complete information about the legal, financial and organisational situation of the company that is to be the subject of the transaction. It involves ‘looking under the bonnet’ of the company and should enable the investor to make an informed assessment of [...]
From Inspiration to Accusation: Law and Disputes over Plagiarism in Music

When listening to contemporary songs, one sometimes gets the impression that almost everything has already been done in music and that subsequent works are repetitive. After all, for centuries, music has been based on inspiration and has drawn on many well-known motifs and musical patterns. At the same time, it is often difficult to determine [...]
EUIPO launches another edition of the SME Fund 2026 funding programme – another opportunity for entrepreneurs to protect intellectual property!

The European Union Intellectual Property Office (EUIPO), as part of an initiative of the European Commission, traditionally opens another edition of the Fund for Small and Medium-Sized Enterprises – SME Fund 2026. The call for applications for the new round of financial support started on 2 February 2026 and will remain open until the budget [...]
Watering It Down Is Out of Fashion. Green Filming Without the Spin

The fantastical world of Jurassic Park, the detailed reconstruction of the Titanic, and the Hogwarts sets in the Harry Potter film series cost millions of dollars. However, beyond their financial cost, these and many other films generated enormous environmental costs. Film productions can produce up to several thousand tonnes of carbon dioxide, meaning that the [...]
Criminal Liability of Management in the Implementation and Operation of Automation in Business

With the development of technology, automation has become increasingly significant in business operations. It is now commonly used in production and logistics processes, document workflows, marketing activities and customer service. As a result, direct human involvement in these areas is being reduced. However, it does occur that irregularities arise in connection with the implementation or [...]
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