04.01.2022
ADVERTISING & EVENTS
Virtual meetings - how to keep your data safe
In the era of the epidemic threat, virtual meetings have strongly increased in popularity. The growth of this form of organising training and conferences has created new challenges for agencies and their clients regarding the security of personal data and the preparation of events in a way that complies with RODO regulations. The source of [...]
20.04.2021
ADVERTISING & EVENTS
Ways to combat parasite marketing
Ambush marketing is a heterogeneous phenomenon, and practices described by this term are characterized by diversity, both in scope, intensity, form, and content. This does not mean, however, that entrepreneurs have no way of defending themselves against the negative effects of such actions. There are many definitions of the term parasitic marketing. The most comprehensive [...]
28.08.2020
ADVERTISING & EVENTS
Event Management - present the completed projects!
Each of the entities existing on the market should function according to the developed business strategy. One of its inseparable elements is public relations activity. They aim to carry out external communication and build relations with clients, business partners, media or influencers. In this type of activity, more and more often events are used, the [...]
12.03.2018
ADVERTISING & EVENTS
A book of good practices and standards for the marketing industry – already created.
On the 24th of November 2017, organizations taking part in the Dialogue of Industry Advertisers and Agencies approved a document, The White Book for the Marketing Communications Industry recommending new standards and good practices for the Communication Market in Poland. Representatives from eight organizations: the Association of Marketing Communications (SAR), Polish Supply Management Leaders (PSML), [...]
22.11.2017
ADVERTISING & EVENTS
Liability of an event organizer for damages
Event organization is in most cases a complex undertaking preceded by long preparation. But even the best planning can not prevent liability from the possible damages and financial consequences associated with them. The organization's liability for damages from the event is a very broad subject. This article only covers selected cases of damage and basic [...]
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