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Just look around. On  almost every screen, billboard, magazine cover and website are delightfully beautiful people – young, with flawless complexions, perfect make-up and perfectly groomed hair looking back at us. It seems life is timeless for them – we've already stopped looking for wrinkles, imperfections or signs of fatigue on these photos. Well, all [...]

Perfect hairstyle? Advertising ethics committee says “stop” to promising miracles
The spot promoting Nivea Repair & Targeted Care line of cosmetics promising “healthier hair more beautiful than ever before” and “the first such precise regeneration” is unethical and abuses the lack of experience and knowledge by consumers and misleads them. In relation to the complaint by Unilever Poland (producing Dove shampoos, among others), the Advertising [...]

Augmented reality in games – what is left unsaid about Pokémon Go
A Universe familiar to many has returned in a completely new form – as an application for mobile devices. Pokémon Go has gained huge publicity. Observing the success of Niantic Labs – the creator of the game – we can’t go without asking question about how the company will cope with the placement of ads, [...]

Mc & Mac ONLY for McDonald’s?
The EU court has ruled the prefix ‘Mc’ or ‘Mac’ cannot be used with the name of a foodstuff or beverage other than McDonald’s.   This story began in 2008 when the company Future Enterprises, of Singapore, applied for registration of the EU trademark ‘MACCOFFEE’ for foodstuffs and beverages. This application was received two years [...]

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