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Perfect hairstyle? Advertising ethics committee says “stop” to promising miracles

The spot promoting Nivea Repair & Targeted Care line of cosmetics promising “healthier hair more beautiful than ever before” and “the first such precise regeneration” is unethical and abuses the lack of experience and knowledge by consumers and misleads them. In relation to the complaint by Unilever Poland (producing Dove shampoos, among others), the Advertising [...]

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