05.08.2016
FILM, MEDIA & GAMING
Augmented reality in games – what is left unsaid about Pokémon Go
A Universe familiar to many has returned in a completely new form – as an application for mobile devices. Pokémon Go has gained huge publicity. Observing the success of Niantic Labs – the creator of the game – we can’t go without asking question about how the company will cope with the placement of ads, [...]
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