13.03.2016
BRAND & DESIGN
History of Coca-Cola’s contour bottle continued
Coca-Cola offers us not only a ‘unique refreshment’ in a designer bottle, but also brings something to the EU acquis communautaire by losing (this time) its battle to register their bottle as a three-dimensional trademark. The European Union Court dismissed the complaint of The Coca-Cola Company against the decision of the Office for Harmonization in [...]
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