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Deepfakes in adverts, films and social media – when and how should AI-generated content be labelled?

Artificial intelligence has become a permanent fixture in creative production – from generating graphics and voices to modifying actors’ faces on screen. However, as these tools have become more widespread, a real problem has emerged: audiences are increasingly unable to tell what is real and what has been generated by an algorithm. The EU regulation [...]
Domain name disputes – possible ways to protect yourself

An internet domain is now a vital part of business operations, and infringements relating to it can lead to real consequences for a business and its reputation. This is because a domain name not only affects brand recognition but also enables consumers to easily access the products or services on offer. For this reason, it [...]
The latest version of the Code of Practice on the labelling of deepfakes – what can the creative industry expect?

The AI Act[1] is the first comprehensive EU regulation governing the operation of artificial intelligence within the EU market, directly applicable in all Member States. Its aim is to ensure the safe and responsible development of AI whilst respecting fundamental rights and the values of the Union. One of the aspects that has been regulated [...]
Greenwashing as a reputational and legal risk in business

We are increasingly hearing in the public sphere that the solutions offered by a particular company are ‘eco-friendly’, ‘green’, ‘sustainable’ or ‘environmentally friendly’. This is a response to growing environmental awareness among consumers. According to research, as many as 72% of consumers globally are willing to pay more for sustainable products[1] . This trend – [...]
Key legal challenges of the Internet of Things (IoT)

The Internet of Things (IoT) is a technology that accompanies people in almost all areas of their lives. Home appliances, smart home systems, smartwatches, medical equipment, vehicles and traffic lights – all these items, referred to in legal terms as connected products, are textbook examples of the wide application of the Internet of Things. Thanks [...]
ESG requirements in the context of production automation implementation

There has been a lot of talk about ESG in recent years. This is hardly surprising, given that the number of regulations has increased rapidly, and today ESG is more than just a matter of ethics – it involves specific regulations and global reports that influence investment decisions. These, in turn, determine the reputation and, [...]
Legal aspects of due diligence for technology companies

Due diligence (DD) is an investigation aimed at providing the investor with reliable and complete information about the legal, financial and organisational situation of the company that is to be the subject of the transaction. It involves ‘looking under the bonnet’ of the company and should enable the investor to make an informed assessment of [...]
Criminal Liability of Management in the Implementation and Operation of Automation in Business

With the development of technology, automation has become increasingly significant in business operations. It is now commonly used in production and logistics processes, document workflows, marketing activities and customer service. As a result, direct human involvement in these areas is being reduced. However, it does occur that irregularities arise in connection with the implementation or [...]
Cybersecurity in the age of AI – opportunities and threats

Ensuring cybersecurity is becoming an integral part of the development of artificial intelligence, which at the same time plays a key role in supporting efforts to protect digital systems. It would seem to be a perfect pairing, but only with properly implemented security solutions can AI systems operate in a manner that is resistant to [...]
Is Your Company a Key or Important Entity? How to Determine Whether the NIS2 Directive Applies to You

The EU's NIS2 Directive, followed by the proposed amendment to the Act on the National Cybersecurity System, impose new obligations on businesses operating in specific sectors of the economy. Companies considered important or critical entities must meet specific requirements for the protection of networks and information systems. This article outlines how entrepreneurs can determine whether [...]
NIS2 Directive and Polish Cybersecurity Regulations – New Protection Standards

Technology, as an inseparable element of the modern world, provides extraordinary opportunities while simultaneously creating a new space for criminal activity. Hacking attacks, online fraud, extortion, and data theft have become so frequent that many people begin to perceive them as an inherent part of contemporary life. Cyberattacks occur more often than one might expect. [...]
MiCA in Practice: Lack of National Regulations Prevents Obtaining CASP Authorization in Poland

As of 30 December 2024, the provisions of Regulation (EU) 2023/1114 of the European Parliament and of the Council on Markets in Crypto-Assets (MiCA) apply throughout the European Union. At the same time, in some Member States – including Poland – implementing legislation establishing the procedures necessary for the full application of MiCA has not [...]
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