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Fragrance as a trademark?
The continuous development of consumerism and the introduction of new products and services causes manufacturers to look for effective promotion methods to increase profits and broaden their customer portfolio. Color, shape, taste, or smell are more and more willingly used for promotion, forming the so-called sensory marketing strategy, also known as the marketing strategy of [...]

Event Management - present the completed projects!
Each of the entities existing on the market should function according to the developed business strategy. One of its inseparable elements is public relations activity. They aim to carry out external communication and build relations with clients, business partners, media or influencers. In this type of activity, more and more often events are used, the [...]

Is every fashion project protected by copyright?
Cristóbal Balenciaga - one of the most important fashion designers of the 20th century - said that "a fashion designer must be an architect of design, sculptor of form, painter of color, musician of harmony and philosopher of restraint"[1]. A clothing creator should combine many factors in his work. His task is, above all, to [...]

Coronavirus as a trademark
The specific time caused by the introduction of the SARS-CoV-2 coronavirus pandemic affects many aspects of the daily, professional and economic life of society. This is also reflected in trademarks. Since February 2020, offices have been receiving new and new applications for registration of exclusive rights for signs referring - both in word and graphic [...]

Fashion in SARS-CoV-2 times
It started quite innocently. The coronavirus forced Chinese designers, merchants, stylists and other representatives of the fashion industry to resign from participating in Milan Fashion Week autumn-winter 2020/2021. From 18 February to 24 February 2020, they were not part of an event overflowing with Italian chic. The Camera Nazionale della Moda Italiana (or National Chamber [...]

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