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BRAND & DESIGN
Fragrance as a trademark?
The continuous development of consumerism and the introduction of new products and services causes manufacturers to look for effective promotion methods to increase profits and broaden their customer portfolio. Color, shape, taste, or smell are more and more willingly used for promotion, forming the so-called sensory marketing strategy, also known as the marketing strategy of [...]


FASHION, CULTURE & ART
Is every fashion project protected by copyright?
Cristóbal Balenciaga - one of the most important fashion designers of the 20th century - said that "a fashion designer must be an architect of design, sculptor of form, painter of color, musician of harmony and philosopher of restraint"[1]. A clothing creator should combine many factors in his work. His task is, above all, to [...]


FASHION, CULTURE & ART
Fashion in SARS-CoV-2 times
It started quite innocently. The coronavirus forced Chinese designers, merchants, stylists and other representatives of the fashion industry to resign from participating in Milan Fashion Week autumn-winter 2020/2021. From 18 February to 24 February 2020, they were not part of an event overflowing with Italian chic. The Camera Nazionale della Moda Italiana (or National Chamber [...]


BRAND & DESIGN
Is it really CH@NEL? – a comment on luxury goods on Internet
"You are in desperate need of Chanel" is what Nigel (Stanley Tucci) said in ‘The Devil wears Prada’ to Andrea (Anne Hathaway), scared of the fashion world, cocooned in a blue sweater. Today's world is permeated with the need to get rich, follow trends and aspire to a luxurious lifestyle. It often happens that the [...]


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