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Australian, new, medium-sweet... KRRiT punishes TVN for alcohol advertising
Koalas, kangaroos, sunny hills of Jacob’s Creek, guests feasting at a well-laid table, glasses of water and... empty wine glasses. Such scenes were included in a TV spot promoting the Days of Australia, which was broadcast by TVN  in December  2014 at 00:43, in an advertising break during the film presentation of The Godfather. Despite [...]

CEA: “No” for cider advertising on Instagram
An Instagram account about the cider of the Cider Inn violates the Code of Ethics in Advertising – so follows from the resolution by Commission of Ethics in Advertising (“CEA”) of February 25, 2015 that addressed the consumer complaint against the cider producer. The applicant noticed that in a nation-wide medium, which Instagram undoubtedly is, [...]

Sponsorship in event activity – the basics
Organizing events often requires obtaining support from third parties, for example by transferring financial funds, specific commodities or know-how. In exchange for the above, the event organizer may offer marketing and promotional services. This form of cooperation is referred to as sponsorship. Restrictions on sponsorship In most cases the law does not interfere with who [...]

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