29.09.2015
ADVERTISING & EVENTS
The Chief Pharmaceutical Inspector’s prescription for pharmaceutical advertising compliance with the law — 6 decisions advertisers should be aware of!
Since 2006 the Chief Pharmaceutical Inspector (CPI) has issued more than 300 decisions ordering an immediate discontinuance of broadcasting of unlawful medicinal products’ advertising. Such interventions were predominantly caused by misleading the target audience as to the effects and characteristics of advertised medicinal products. Though some of them are controversial, each decision constitutes invaluable guidance [...]
02.09.2015
ADVERTISING & EVENTS
Are you advertising medicinal products — and don't even know about it?
Advertising certain categories of goods in accordance with the law is not easy. There are many specific legal requirements that such advertising has to comply with. Worse, the prohibitive provisions of the Polish advertising law contains many general and ambiguous terms. Their meaning is left to state authorities — authorized to apply such provisions — [...]
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