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Australian, new, medium-sweet... KRRiT punishes TVN for alcohol advertising
Koalas, kangaroos, sunny hills of Jacob’s Creek, guests feasting at a well-laid table, glasses of water and... empty wine glasses. Such scenes were included in a TV spot promoting the Days of Australia, which was broadcast by TVN  in December  2014 at 00:43, in an advertising break during the film presentation of The Godfather. Despite [...]

TV sponsor credits under the watchful eye of the National Broadcasting Council
The Chairman of the National Broadcasting Council in his decisions from November 27, 2015 fined several broadcasters in Poland for including advertising content in sponsor credits. The penalized broadcasters are some of Poland's largest: TVN, TVN 24, TVN Style, TVP1, Polsat, TV Puls and Kuchnia+. Everyone who enjoys a moment of relaxation in front of [...]

Intellectual property management in football clubs
Nowadays, a football club is not only a part of the team’s infrastructure, but also an enterprise. Moreover, sound management of such enterprises will decide not only whether shareholders or stockholders receive a dividend, or whether they would be obliged to provide more capital to the company, but also what players the company can afford [...]

Sponsorship in event activity – the basics
Organizing events often requires obtaining support from third parties, for example by transferring financial funds, specific commodities or know-how. In exchange for the above, the event organizer may offer marketing and promotional services. This form of cooperation is referred to as sponsorship. Restrictions on sponsorship In most cases the law does not interfere with who [...]

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