28.03.2018
ADVERTISING & EVENTS
Sponsorship contracts
The popularity of sponsorship promotions has grown with visible dependence by event organizers who count on such support to ensure financial success. Partnership relationships between event organizers and sponsors have grown to be crucial. In practice, events organized by organizers and sponsors are directed to one goal, the success of the event, being profitable for [...]
12.03.2018
ADVERTISING & EVENTS
A book of good practices and standards for the marketing industry – already created.
On the 24th of November 2017, organizations taking part in the Dialogue of Industry Advertisers and Agencies approved a document, The White Book for the Marketing Communications Industry recommending new standards and good practices for the Communication Market in Poland. Representatives from eight organizations: the Association of Marketing Communications (SAR), Polish Supply Management Leaders (PSML), [...]
18.01.2018
ADVERTISING & EVENTS
It’s the economy, stupid!
During former President Bill Clinton's 1992 run for the White House, his chief political strategist James Carville coined the phrase „it's the economy, stupid”, to remind Clinton and his campaign staff that the economy was chief among American voters' concerns at the time. Today, it may seem even more crucial considering the political climate in [...]
22.11.2017
ADVERTISING & EVENTS
Liability of an event organizer for damages
Event organization is in most cases a complex undertaking preceded by long preparation. But even the best planning can not prevent liability from the possible damages and financial consequences associated with them. The organization's liability for damages from the event is a very broad subject. This article only covers selected cases of damage and basic [...]
21.04.2017
ADVERTISING & EVENTS
When do you need to pay ZAiKS?
A radio in the supermarket, a TV in a hotel room, the music at a public event. We advise when it is required to pay fees to organizations that manage copyrights for using them. Generally, owners of hotels, restaurants, shopping centres, large-area stores are required to pay authors, performers, producers of phonograms and videograms through [...]
28.02.2017
ADVERTISING & EVENTS
A concert musician is not always an artist
The Supreme Court ruled a single performance of a concert by a musician, a member of the orchestra, does not create a composition – we can not speak in such cases about the result, but only about due diligence. The Supreme Court held that in such cases the organizer and the musician are not bound [...]
20.02.2017
ADVERTISING & EVENTS
How not to get your idea for an event stolen? Basic principles for the protection of concepts.
Although it might seem the idea itself is not enough to be able to take legal action to protect it, in fact, sometimes it is possible. All you need is the right tools. And of course, knowledge how and when to properly use them. Everything starts with an idea. From the idea that evolves into [...]
08.08.2016
ADVERTISING & EVENTS
Perfect hairstyle? Advertising ethics committee says “stop” to promising miracles
The spot promoting Nivea Repair & Targeted Care line of cosmetics promising “healthier hair more beautiful than ever before” and “the first such precise regeneration” is unethical and abuses the lack of experience and knowledge by consumers and misleads them. In relation to the complaint by Unilever Poland (producing Dove shampoos, among others), the Advertising [...]
15.01.2016
ADVERTISING & EVENTS
Australian, new, medium-sweet... KRRiT punishes TVN for alcohol advertising
Koalas, kangaroos, sunny hills of Jacob’s Creek, guests feasting at a well-laid table, glasses of water and... empty wine glasses. Such scenes were included in a TV spot promoting the Days of Australia, which was broadcast by TVN in December 2014 at 00:43, in an advertising break during the film presentation of The Godfather. Despite [...]
30.12.2015
ADVERTISING & EVENTS
TV sponsor credits under the watchful eye of the National Broadcasting Council
The Chairman of the National Broadcasting Council in his decisions from November 27, 2015 fined several broadcasters in Poland for including advertising content in sponsor credits. The penalized broadcasters are some of Poland's largest: TVN, TVN 24, TVN Style, TVP1, Polsat, TV Puls and Kuchnia+. Everyone who enjoys a moment of relaxation in front of [...]
30.11.2015
ADVERTISING & EVENTS
Ad blocking considered an act of unfair competition in Germany?
Creators of two applications for ad blocking — Adblock Plus and Blockr — have been sued in Germany by the owners of web portals in relation to the alleged crime of committing unfair competition acts. On 10 December 2015 a decision is expected to be issued regarding a suit filed by WELTN24 GmbH — a [...]
24.11.2015
ADVERTISING & EVENTS
While Poland favors dietary supplements, the OCCP sends letters...
In the last quarter of 2013, 75.5% of respondents (out of whom 81.8% were women and 68.7% were men) took at least one medicinal product or dietary supplement. A statistical Pole takes 4 pills a day.[1] Experts predict at the end of 2016 the dietary supplements market may be worth PLN 4.2 billion.[2] A consequence of such [...]
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