20.04.2021
ADVERTISING & EVENTS
Ways to combat parasite marketing
Ambush marketing is a heterogeneous phenomenon, and practices described by this term are characterized by diversity, both in scope, intensity, form, and content. This does not mean, however, that entrepreneurs have no way of defending themselves against the negative effects of such actions. There are many definitions of the term parasitic marketing. The most comprehensive [...]
05.02.2021
ADVERTISING & EVENTS
Things to look out for when signing a facility lease
An event facility lease agreement is one of the most important documents that should safeguard an event organizer. Especially in the era of the SARS-CoV-2 pandemic, but not exclusively. Regardless of the circumstances, a properly constructed event rental agreement and its provisions should not only protect the organizer in the instance that the event needs [...]
28.08.2020
ADVERTISING & EVENTS
Event Management - present the completed projects!
Each of the entities existing on the market should function according to the developed business strategy. One of its inseparable elements is public relations activity. They aim to carry out external communication and build relations with clients, business partners, media or influencers. In this type of activity, more and more often events are used, the [...]
19.02.2020
ADVERTISING & EVENTS
Lotteries at parties - when we operate legally?
Lotteries are undoubtedly a very effective way to diversify business and marketing events. A pinch of emotions accompanying the selection of a lucky card, number or business card and satisfaction with a possible win can bring nice memories and positive associations with the company commissioning the event. Although such games and plays are common, their [...]
27.11.2019
ADVERTISING & EVENTS
Photography and filming at events, conferences.... and protection of the image of the participants.
Photo and video reportage of even the smallest events, travels and conferences is now standard practice. Materials of this type are willingly placed on websites and social media profiles. However, a question arises, whether the publication of the image of the participants of such events is always legal? The above issues are regulated by Article [...]
18.09.2019
ADVERTISING & EVENTS
Kindermarketing under greater supervision - what changes the Charter of Children Protection Card in Advertising?
Recently adopted (11 September 2019) by the Advertising Council and signatories of the Code of Advertising Ethics, the ‘Charter of Children Protection in Advertising’ is another self-regulatory document following the development of ‘Standards of Food Advertising directed to children’ and ‘Standards of Beer Advertising’. It is an appendix to the Code of Advertising Ethics and [...]
30.11.2018
ADVERTISING & EVENTS
The „personal data protection craze” is behind us. Is a „non-personal data protection craze” in store?
The General Data Protection Regulation, popularly referred to as the „GDPR”, created a great deal of legal, business as well as social and cultural agitation. As a reminder, this was the Regulation of the European Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to [...]
17.07.2018
ADVERTISING & EVENTS
Important changes in tourist services law – the uncertain future of corporate events and team building trips?
A real revolution in the event industry is at hand. Not only does it impose additional obligations, increases the costs of organising events, but also creates additional business risk caused by highly ambiguous regulations. On 1 July 2018 the new act on packaged travel and linked travel arrangements came into effect, which introduces a large [...]
16.07.2018
ADVERTISING & EVENTS
Is this the end of misleading advertisements?
On 25 June the Union of the Online Industry Employers IAB Poland joined the international association of online advertising and intellectual property rights (MoU). The issue of obtaining benefits from advertising displayed alongside illegal content has been creating a great deal of controversy for many years, especially where the appearance of commercials of well-known brands [...]
13.06.2018
ADVERTISING & EVENTS
Event formatting
Organization of events is a complex and multi-stage activity and in case of a high level of ingenuity and originality events may become much more than just a one-off occasion. Licensing of ready-made, fully developed concepts of events which have become popular abroad have a good chance of achieving international success, enabling their authors and [...]
13.06.2018
ADVERTISING & EVENTS
Civil law agreements become the targets for ZUS
ZUS has begun investigating whether specific task contracts and mandate contracts are concluded in accordance with their purpose. The audited companies are not chosen randomly but selected by a special algorithm. This is a major challenge for the entire creative industry. The subject provoked huge interest among member companies of SAR and KIP. During two [...]
03.04.2018
ADVERTISING & EVENTS
THE MAGIC OF ADVERTISING
Just look around. On almost every screen, billboard, magazine cover and website are delightfully beautiful people – young, with flawless complexions, perfect make-up and perfectly groomed hair looking back at us. It seems life is timeless for them – we've already stopped looking for wrinkles, imperfections or signs of fatigue on these photos. Well, all [...]
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