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Apple vs social media - the great war on user privacy
New Apple policy "You're being tracked" was a phrase once known only from spy movies. Now it's an everyday occurrence for practically everyone who uses the Internet. On the surface, it's a win-win deal - Internet companies earn money on our data (mainly through profiled advertising), and Internet users get free services in return (social [...]

Commercial communications in the light of the amended Broadcasting Act
On 1 November 2021, an amendment to the Broadcasting Act came into force. The changes are due to the need to implement Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018[1]. In addition to the provisions on the operation of video sharing platforms, or changes to the labelling of content [...]

New obligations for video content providers starting in November!
The amendments to the Broadcasting Act and the Cinematography Act entered into force on 1 November 2021, and selected provisions will apply from 1 January 2022. The amendments are due to the need to implement Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018. [1] In addition to regulating the [...]

Ways to combat parasite marketing
Ambush marketing is a heterogeneous phenomenon, and practices described by this term are characterized by diversity, both in scope, intensity, form, and content. This does not mean, however, that entrepreneurs have no way of defending themselves against the negative effects of such actions. There are many definitions of the term parasitic marketing. The most comprehensive [...]

Kindermarketing under greater supervision - what changes the Charter of Children Protection Card in Advertising?
Recently adopted (11 September 2019) by the Advertising Council and signatories of the Code of Advertising Ethics, the ‘Charter of Children Protection in Advertising’ is another self-regulatory document following the development of ‘Standards of Food Advertising directed to children’ and ‘Standards of Beer Advertising’. It is an appendix to the Code of Advertising Ethics and [...]

Just look around. On  almost every screen, billboard, magazine cover and website are delightfully beautiful people – young, with flawless complexions, perfect make-up and perfectly groomed hair looking back at us. It seems life is timeless for them – we've already stopped looking for wrinkles, imperfections or signs of fatigue on these photos. Well, all [...]

Mc & Mac ONLY for McDonald’s?
The EU court has ruled the prefix ‘Mc’ or ‘Mac’ cannot be used with the name of a foodstuff or beverage other than McDonald’s.   This story began in 2008 when the company Future Enterprises, of Singapore, applied for registration of the EU trademark ‘MACCOFFEE’ for foodstuffs and beverages. This application was received two years [...]

Tattoo in the arms of copyright law – how not to end up in court because of a tattoo?
For some cultures they embody tradition and are works of art. They are elements of fashion or a way to manifest your beliefs. This is how tattoos are usually perceived. Sometimes there’s also a legal aspect to a tattoo. Lawsuits are brought more frequently to courts by tattoo artists claiming damages for copyright infringement, especially [...]

Australian, new, medium-sweet... KRRiT punishes TVN for alcohol advertising
Koalas, kangaroos, sunny hills of Jacob’s Creek, guests feasting at a well-laid table, glasses of water and... empty wine glasses. Such scenes were included in a TV spot promoting the Days of Australia, which was broadcast by TVN  in December  2014 at 00:43, in an advertising break during the film presentation of The Godfather. Despite [...]

A child actor on a film set – fun or hard work?
The history of cinematography has seen many unforgettable creations by child actors. Many stars started their careers as children, like Leonardo DiCaprio in “What's Eating Gilbert Grape?”, Natalie Portman in the great “Léon: The Professional” or Tatum O'Neal, the youngest person to be awarded an Oscar for “Paper Moon”. Work in the film industry is [...]

The Chief Pharmaceutical Inspector’s prescription for pharmaceutical advertising compliance with the law — 6 decisions advertisers should be aware of!
Since 2006 the Chief Pharmaceutical Inspector (CPI) has issued more than 300 decisions ordering an immediate discontinuance of broadcasting of unlawful medicinal products’ advertising. Such interventions were predominantly caused by misleading the target audience  as to the effects and characteristics of advertised medicinal products. Though some of them are controversial, each decision constitutes invaluable guidance [...]

Are you advertising medicinal products — and don't even know about it?
Advertising certain categories of goods in accordance with the law is not easy. There are many specific legal requirements that such advertising has to comply with. Worse, the prohibitive provisions of the Polish advertising law contains many general and ambiguous terms. Their meaning is left to state authorities — authorized to apply such provisions — [...]

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