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BRAND & DESIGN
Miley Cyrus as an EU trademark? On the registration of first names and surnames
Famous US singer Miley Cyrus can register her name as an EU trademark. This conclusion was reached by the General Court of the European Union in June after the European Union Intellectual Property Office (EUIPO) had previously refused to register the artist's trademark due to a conflict with the CYRUS brand. Name as a trademark [...]


BRAND & DESIGN
Intellectual property vouchers for SMEs - how to get 50% reimbursement of trademark/design application costs
Starting January 11, 2021. The European Union Intellectual Property Office (EUIPO), together with the European Commission, has launched a call for applications under The Ideas Powered for Business SME Fund program, which aims to support European small and medium-sized entrepreneurs (SMEs) in accessing intellectual property rights. Under the program, SMEs can apply for a grant [...]


BRAND & DESIGN
Adidas loses before the General Court of the European Union the case regarding the exclusivity of ‘three stripes’. Practical aspects of the judgment of 19 June 2019.
Last week, the public (and not only the legal one) was electrified by the EU Court ruling on the Adidas trademark, which depicts three stripes characteristic of the brand. As a result of this ruling (judgment of the Court of First Instance of 19 June 2019, Case T-307/17), the decision of the European Union Office [...]


BRAND & DESIGN
The simplicity of the sequence of two sounds is not enough for the EU’s trademark for sound.
Brazilian media group Globo Comunicação e Participações filed a complaint against the European Union Intellectual Property Office's (EUIPO) refusal of the registration forthe EU trademark in the form of a sound (ECJ Judgment of September 13ht, 2016 in T-408/15 case). The basis for the absolute refusal was... the simplicity of the sequence of two sounds. [...]


BRAND & DESIGN
Will Rubik’s Cube share the fate of LEGO blocks?
More than 40 years have passed since Ernő Rubik created his magical cube (hun. bűvös kocka) in 1974. Within that time, many techniques and ways of solving the cube have been developed, whereby competitors break speed records solving the cube, with speedcubing (speedsolving) enjoying unflagging popularity. Registering the shape From a legal point of view, [...]


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