02.09.2020
BRAND & DESIGN
Fragrance as a trademark?
The continuous development of consumerism and the introduction of new products and services causes manufacturers to look for effective promotion methods to increase profits and broaden their customer portfolio. Color, shape, taste, or smell are more and more willingly used for promotion, forming the so-called sensory marketing strategy, also known as the marketing strategy of [...]
28.08.2020
ADVERTISING & EVENTS
Event Management - present the completed projects!
Each of the entities existing on the market should function according to the developed business strategy. One of its inseparable elements is public relations activity. They aim to carry out external communication and build relations with clients, business partners, media or influencers. In this type of activity, more and more often events are used, the [...]
21.05.2020
FILM, MEDIA & GAMING
Film production during COVID-19
According to the Ordinance of the Council of Ministers of 16 May 2020 on establishing certain restrictions, orders and prohibitions in connection with the occurrence of a state of the epidemic, the performance of activities by entities producing cinematographic films, video recordings, television programmes (TV series, documentaries) and television commercials and related post-production activities (activities [...]
12.05.2020
FASHION, CULTURE & ART
Is every fashion project protected by copyright?
Cristóbal Balenciaga - one of the most important fashion designers of the 20th century - said that "a fashion designer must be an architect of design, sculptor of form, painter of color, musician of harmony and philosopher of restraint"[1]. A clothing creator should combine many factors in his work. His task is, above all, to [...]
22.04.2020
BRAND & DESIGN
Coronavirus as a trademark
The specific time caused by the introduction of the SARS-CoV-2 coronavirus pandemic affects many aspects of the daily, professional and economic life of society. This is also reflected in trademarks. Since February 2020, offices have been receiving new and new applications for registration of exclusive rights for signs referring - both in word and graphic [...]
26.03.2020
FASHION, CULTURE & ART
Fashion in SARS-CoV-2 times
It started quite innocently. The coronavirus forced Chinese designers, merchants, stylists and other representatives of the fashion industry to resign from participating in Milan Fashion Week autumn-winter 2020/2021. From 18 February to 24 February 2020, they were not part of an event overflowing with Italian chic. The Camera Nazionale della Moda Italiana (or National Chamber [...]
25.03.2020
BRAND & DESIGN
Revolution before us - On specialised courts for intellectual property, part 1
This is already certain - as of 1 July 2020, new regulations will come into force, based on which, within the framework of separate departments in four (most probably, although this number may still increase) district courts and two courts of appeal in Poland, specialized courts for intellectual property will be created. New units in [...]
13.03.2020
NEW TECH & INNOVATIONS
The White Paper, or how the European Union deals with artificial intelligence
Artificial intelligence is the new electricity. Its development is a change that leads to a complete redefinition of human life in every aspect of it. From a legislative point of view, are we ready to function in an artificial intelligence environment? Do we have adequate legal means which, on the one hand, will protect us [...]
02.03.2020
NEW TECH & INNOVATIONS
AI - artificial intelligence - is there anything to be afraid of?
There is probably no day for the press not to write about artificial intelligence (AI). AI has become fashionable, some see it as hope, others are afraid of it. And how does AI look from a legal perspective? In recent weeks we have read both about the fact that Alex ("intelligent" Amazon speaker), in response [...]
19.02.2020
ADVERTISING & EVENTS
Lotteries at parties - when we operate legally?
Lotteries are undoubtedly a very effective way to diversify business and marketing events. A pinch of emotions accompanying the selection of a lucky card, number or business card and satisfaction with a possible win can bring nice memories and positive associations with the company commissioning the event. Although such games and plays are common, their [...]
10.02.2020
PERSONAL RIGHTS AND MEDIA CRISES
Does the sale of used electronic books (e-books) require the consent of the author?
Although e-books account for only 3-6% [1] of the book market in Poland, according to publicly available data, people choosing a digital book read almost three times more than readers of printed books. At this point, the question arises – can used e-books be legally purchased? On 19 December 2019, the Court of Justice of [...]
27.11.2019
ADVERTISING & EVENTS
Photography and filming at events, conferences.... and protection of the image of the participants.
Photo and video reportage of even the smallest events, travels and conferences is now standard practice. Materials of this type are willingly placed on websites and social media profiles. However, a question arises, whether the publication of the image of the participants of such events is always legal? The above issues are regulated by Article [...]
