30.06.2026
ADVERTISING & EVENTS
When those who are absent take the floor. On the legal risks of holographic speakers
Holographic concerts are no longer a novelty straddling the worlds of technology and show business. Today, they can take the form of both large-scale, long-running spectacles attracting international audiences – as exemplified by the ABBA concert project in London – and a regular feature of cultural institutions’ programmes in Poland, as demonstrated by the concerts [...]
20.03.2026
ADVERTISING & EVENTS
Greenwashing as a reputational and legal risk in business
We are increasingly hearing in the public sphere that the solutions offered by a particular company are ‘eco-friendly’, ‘green’, ‘sustainable’ or ‘environmentally friendly’. This is a response to growing environmental awareness among consumers. According to research, as many as 72% of consumers globally are willing to pay more for sustainable products[1] . This trend – [...]
13.12.2024
ADVERTISING & EVENTS
The Regulation on general product safety – new obligations for the e-commerce industry
Sale of products purchased on Asian markets, especially Chinese, is a common way of earning money, particularly in the e-commerce sector. This is not surprising, as a broad product range and competitive prices are only some of the elements that can encourage this way of running a business. Unfortunately, not all products bought on foreign [...]
12.04.2024
ADVERTISING & EVENTS
Criminal liability of the organiser of a mass event
The organiser of an artistic or entertainment event, especially one with the character of a mass event, faces several important obligations. One of the fundamental issues to be taken care of is ensuring adequate security for the event. Failure to exercise due diligence in this regard may entail not only severe financial consequences for the [...]
17.01.2023
ADVERTISING & EVENTS
Two weeks after the implementation of the Omnibus Directive
Amendments to the law came into force as of 1 January 2023, which aim to implement into Polish law three EU directives commonly referred to as the Omnibus Directive, the Directive on the sale of goods (2019/771), and the Digital Directive (2019/770). The purpose of the changes is to better protect consumers, in particular against [...]
18.02.2022
ADVERTISING & EVENTS
Social media - how to run it to avoid legal problems
A social media presence seems to be a given in every industry. Nowadays, it is difficult to conduct any promotional activities without them. However, it is worth considering how to publish posts and reports in order not to violate the law. Almost all companies and agencies operating in the MICE industry have their own social [...]
25.01.2022
ADVERTISING & EVENTS
YouTube channel as a VOD service - notification obligation and other requirements under the Broadcasting Act.
The National Broadcasting Council has issued a communiqué reminding of the obligation to apply for an entry on the list kept by the Chairman of the National Broadcasting Council. The communiqué also confirms that - upon fulfilling certain prerequisites - the obligation to notify, and consequently other obligations incumbent on VOD providers, also covers entities [...]
04.01.2022
ADVERTISING & EVENTS
Virtual meetings - how to keep your data safe
In the era of the epidemic threat, virtual meetings have strongly increased in popularity. The growth of this form of organising training and conferences has created new challenges for agencies and their clients regarding the security of personal data and the preparation of events in a way that complies with RODO regulations. The source of [...]
25.11.2021
ADVERTISING & EVENTS
Commercial communications in the light of the amended Broadcasting Act
On 1 November 2021, an amendment to the Broadcasting Act came into force. The changes are due to the need to implement Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018[1]. In addition to the provisions on the operation of video sharing platforms, or changes to the labelling of content [...]
12.11.2021
ADVERTISING & EVENTS
New obligations for video content providers starting in November!
The amendments to the Broadcasting Act and the Cinematography Act entered into force on 1 November 2021, and selected provisions will apply from 1 January 2022. The amendments are due to the need to implement Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018. [1] In addition to regulating the [...]
20.04.2021
ADVERTISING & EVENTS
Ways to combat parasite marketing
Ambush marketing is a heterogeneous phenomenon, and practices described by this term are characterized by diversity, both in scope, intensity, form, and content. This does not mean, however, that entrepreneurs have no way of defending themselves against the negative effects of such actions. There are many definitions of the term parasitic marketing. The most comprehensive [...]
05.02.2021
ADVERTISING & EVENTS
Things to look out for when signing a facility lease
An event facility lease agreement is one of the most important documents that should safeguard an event organizer. Especially in the era of the SARS-CoV-2 pandemic, but not exclusively. Regardless of the circumstances, a properly constructed event rental agreement and its provisions should not only protect the organizer in the instance that the event needs [...]
Would you like to be informed about the latest blog posts?
-
Just provide your e-mail address and receive notifications about the latest posts on the SKP/IPblog blog directly to your inbox
-
We will not send you spam messages
The administrator of your personal data is a SKP Ślusarek Kubiak Pieczyk sp.k. with its registered office in Warsaw, at ul. Ks. Skorupki 5, 00-546 Warszawa.
We respect your privacy, therefore the data provided to us will not be processed and made available outside the SKP for purposes other than those included in the Terms of Service. Detailed provisions regarding our IP Blog, including a catalog of your rights related to the processing of personal data, can be found in the Privacy Policy.