Ten blog korzysta z plików cookies na zasadach określonych here
Close

About us

.

SKP IP BLOG – our Blog is about the most important and
interesting areas of intellectual property law, including copyrights,
film, media, advertising and internet law, personal rights
and the laws concerning innovative technologies.

It is directed to creators, producers, and people in the media and
creative sectors as well to the general business community who handle IP law each day,
sometimes without even knowing so.

It covers inter alia culture, technology, art, entertainment,
advertising, sports and science.

We discuss some of the most inspiring and influential cases, presenting
our analysis and commentary, highlighting practical issues regarding the
use of the provisions at hand in the European Union, Poland and globally.

The Blog is created by the team at

 SKP Ślusarek Kubiak Pieczyk



AI Regulations in Polish: A Brief Guide to the Act on Artificial Intelligence Systems

The Act of 3 July 2026 on artificial intelligence systems establishes a framework in Poland for the enforcement of the EU’s Artificial Intelligence Act (AI Act). It introduces a new supervisory authority and control mechanisms, whilst providing businesses with practical compliance management tools, such as individual opinions, corrective warnings and regulatory sandboxes. New Regulator: the [...]
Deepfakes in adverts, films and social media – when and how should AI-generated content be labelled?

Artificial intelligence has become a permanent fixture in creative production – from generating graphics and voices to modifying actors’ faces on screen. However, as these tools have become more widespread, a real problem has emerged: audiences are increasingly unable to tell what is real and what has been generated by an algorithm. The EU regulation [...]
Domain name disputes – possible ways to protect yourself

An internet domain is now a vital part of business operations, and infringements relating to it can lead to real consequences for a business and its reputation. This is because a domain name not only affects brand recognition but also enables consumers to easily access the products or services on offer. For this reason, it [...]
Say cheese! What can event organizers do with event coverage?

An event without coverage on social media or a short promotional video is virtually non-existent. All MICE events live on not only on the day they take place, but also long afterwards – whether in posts on LinkedIn or Instagram. Photos also end up on brands’ websites, in agencies’ proposals, and are sometimes sent to [...]
When those who are absent take the floor. On the legal risks of holographic speakers

Holographic concerts are no longer a novelty straddling the worlds of technology and show business. Today, they can take the form of both large-scale, long-running spectacles attracting international audiences – as exemplified by the ABBA concert project in London – and a regular feature of cultural institutions’ programmes in Poland, as demonstrated by the concerts [...]
The pitfalls of 360° deals – should a record label profit from an artist’s concerts?

As a young artist, you sign your dream contract with a record label, but you don’t delve into the details because you think you’ve hit the jackpot. When your career takes off, the label, with a smile on its face, politely asks for a share of the revenue from your latest, completely sold-out tour, even [...]
Virtual currency, real-world consequences. Microtransactions in video games in the light of EU consumer protection law

A survey conducted by Ipsos for Video Games Europe in 2024 revealed that children spend an average of €31 a month on in-game extras – primarily those that enhance gameplay[1] . The case of a young boy who, using his father’s tablet, spent over €33,000 on virtual in-game items caused a major stir. A German [...]
Europe United on Series – Council of Europe Convention on Co-production

 Poland has signed the Council of Europe Convention on the Co-production of Television Series (the “Convention”), but it has not yet been ratified. The signing took place in Lille; alongside the Polish Secretary of State at the Ministry of Culture and National Heritage, the document was signed by eight representatives of other countries. This is [...]
The latest version of the Code of Practice on the labelling of deepfakes – what can the creative industry expect?

The AI Act[1] is the first comprehensive EU regulation governing the operation of artificial intelligence within the EU market, directly applicable in all Member States. Its aim is to ensure the safe and responsible development of AI whilst respecting fundamental rights and the values of the Union. One of the aspects that has been regulated [...]
Television formats – between copyright and know-how

The concept of a television format is well known to viewers, the creative industry and lawyers alike. However, each of these groups understands it in its own way. In general terms, a ‘television format’ is the method of producing a given television programme (series, game show, reality show, etc.), particularly in terms of certain standards: [...]
SPV, or a special purpose vehicle

It is a truism to say that the production of film projects is an extremely complex process. A film’s premiere on the proverbial red carpet requires a series of complicated steps to be taken beforehand, including, for example: securing funding, hiring crew members, obtaining rights to music or the screenplay, scouting locations, filming, post-production and [...]
Greenwashing as a reputational and legal risk in business

We are increasingly hearing in the public sphere that the solutions offered by a particular company are ‘eco-friendly’, ‘green’, ‘sustainable’ or ‘environmentally friendly’. This is a response to growing environmental awareness among consumers. According to research, as many as 72% of consumers globally are willing to pay more for sustainable products[1] . This trend – [...]
1 2 3 4 5 6 23