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ADVERTISING & EVENTS
Commercial communications in the light of the amended Broadcasting Act
On 1 November 2021, an amendment to the Broadcasting Act came into force. The changes are due to the need to implement Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018[1]. In addition to the provisions on the operation of video sharing platforms, or changes to the labelling of content [...]


BRAND & DESIGN
Miley Cyrus as an EU trademark? On the registration of first names and surnames
Famous US singer Miley Cyrus can register her name as an EU trademark. This conclusion was reached by the General Court of the European Union in June after the European Union Intellectual Property Office (EUIPO) had previously refused to register the artist's trademark due to a conflict with the CYRUS brand. Name as a trademark [...]


BRAND & DESIGN
The „Satan shoes” dispute – Nike’s attempt to protect its trademark and the extent of its freedom to modify designer products
MSCHF, a Brooklyn-based art collective, remade and sold 666 pairs of Air Max 97 model shoes. The “Satan shoes” had a drop of human blood in the sole, pentagrams at the laces, and a biblical quote embroidered on the side: “Luke 10:18”. Nike sued MSCHF for the use of their trademark and demanded compensation for [...]


BRAND & DESIGN
What is "El Clasico"? All about a failed attempt to register a trademark
El Clasico, or the skirmishes between Real Madrid and FC Barcelona, is more than a match. It is a clash of Catalan independence aspirations with Spanish centralism. It is a symbol of rivalry, an occasion for meetings, a source of (not only sporting) emotions. But not a trademark. This was the conclusion reached by the [...]


BRAND & DESIGN
Intellectual property vouchers for SMEs - how to get 50% reimbursement of trademark/design application costs
Starting January 11, 2021. The European Union Intellectual Property Office (EUIPO), together with the European Commission, has launched a call for applications under The Ideas Powered for Business SME Fund program, which aims to support European small and medium-sized entrepreneurs (SMEs) in accessing intellectual property rights. Under the program, SMEs can apply for a grant [...]


BRAND & DESIGN
Fragrance as a trademark?
The continuous development of consumerism and the introduction of new products and services causes manufacturers to look for effective promotion methods to increase profits and broaden their customer portfolio. Color, shape, taste, or smell are more and more willingly used for promotion, forming the so-called sensory marketing strategy, also known as the marketing strategy of [...]


BRAND & DESIGN
Coronavirus as a trademark
The specific time caused by the introduction of the SARS-CoV-2 coronavirus pandemic affects many aspects of the daily, professional and economic life of society. This is also reflected in trademarks. Since February 2020, offices have been receiving new and new applications for registration of exclusive rights for signs referring - both in word and graphic [...]


BRAND & DESIGN
Revolution before us - On specialised courts for intellectual property, part 1
This is already certain - as of 1 July 2020, new regulations will come into force, based on which, within the framework of separate departments in four (most probably, although this number may still increase) district courts and two courts of appeal in Poland, specialized courts for intellectual property will be created. New units in [...]


BRAND & DESIGN
Why do we need an industrial design? - case study on pan-European security claims for product design protection
Based on the case study from our intellectual property protection practice, we explain how to secure claims concerning Community designs in the territory of the European Union and how to use EU law instruments in effective protection of product design.  LSW recently represented a Client who is one of the largest manufacturers of household appliances [...]


BRAND & DESIGN
Adidas loses before the General Court of the European Union the case regarding the exclusivity of ‘three stripes’. Practical aspects of the judgment of 19 June 2019.
Last week, the public (and not only the legal one) was electrified by the EU Court ruling on the Adidas trademark, which depicts three stripes characteristic of the brand. As a result of this ruling (judgment of the Court of First Instance of 19 June 2019, Case T-307/17), the decision of the European Union Office [...]


BRAND & DESIGN
Read by Krystyna Czubówna’ - a few words about voice protection in Polish law
Lecturers, radio journalists and sports commentators. Representatives of all these professions, despite their often high popularity, can remain unnoticed in the street. Who could recognize Tomasz Knapik, Maciej Gudowski or Krystyna Czubowna in the street, even though the voice of the first two can be heard almost every day on the Warsaw bus or subway? [...]


BRAND & DESIGN
Is it really CH@NEL? – a comment on luxury goods on Internet
"You are in desperate need of Chanel" is what Nigel (Stanley Tucci) said in ‘The Devil wears Prada’ to Andrea (Anne Hathaway), scared of the fashion world, cocooned in a blue sweater. Today's world is permeated with the need to get rich, follow trends and aspire to a luxurious lifestyle. It often happens that the [...]


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