07.05.2018
NEW TECH & INNOVATIONS
Cybercrime. DDoS attacks
Banks, airlines, auction websites, online game services and even government websites and universities increasingly become victims of cybercriminals. One of the most popular methods of paralyzing servers and websites is the so called DoS attack (Denial of Service), that is the deliberate overloading of a network or end user devices with traffic. If a large [...]
16.04.2018
FILM, MEDIA & GAMING
Legal protections for the image rights of historical and fictitious characters in computer games
In principle, the image rights of historical and fictitious characters are subject to legal protections, as such commercial use by authors of games will require consent. However, there are exceptions. Young people increasingly enjoy spending their time in the virtual world. Each year new ideas and concepts appear on the games market. A recent trend [...]
03.04.2018
ADVERTISING & EVENTS
THE MAGIC OF ADVERTISING
Just look around. On almost every screen, billboard, magazine cover and website are delightfully beautiful people – young, with flawless complexions, perfect make-up and perfectly groomed hair looking back at us. It seems life is timeless for them – we've already stopped looking for wrinkles, imperfections or signs of fatigue on these photos. Well, all [...]
28.03.2018
ADVERTISING & EVENTS
Sponsorship contracts
The popularity of sponsorship promotions has grown with visible dependence by event organizers who count on such support to ensure financial success. Partnership relationships between event organizers and sponsors have grown to be crucial. In practice, events organized by organizers and sponsors are directed to one goal, the success of the event, being profitable for [...]
12.03.2018
ADVERTISING & EVENTS
A book of good practices and standards for the marketing industry – already created.
On the 24th of November 2017, organizations taking part in the Dialogue of Industry Advertisers and Agencies approved a document, The White Book for the Marketing Communications Industry recommending new standards and good practices for the Communication Market in Poland. Representatives from eight organizations: the Association of Marketing Communications (SAR), Polish Supply Management Leaders (PSML), [...]
19.02.2018
FILM, MEDIA & GAMING
How to defend yourself against risks during film production?
According to the definition of film production in the Act on Cinematography, production of film consists of many activities, e.g.: artistic, economic, legal, and technical. Film production is a process dependent on many aspects, not always the ones depending on producer’s will. Each day on large, multi-million dollar, full-length productions insurance policies indemnify productions from [...]
05.02.2018
NEW TECH & INNOVATIONS
Accountability –a new philosophy in personal data protection
Starting from the 25th of May 2018 a revolutionary change in privacy protection and personal data protection will be implemented (general regulation about data protection), known as „RODO”. RODO requires changes in action philosophy, procedural application, documentation, as well as, IT systems in almost every business. At the same time it introduces sanctions up to [...]
29.01.2018
NEW TECH & INNOVATIONS
Data under strict control
How the company can be secured against the situation when a worker (e.g. while changing the work or setting up his own business) copies data base, contacts, documents, etc.? How the entrepreneur can secure himself against that kind of practices and in which way can claim its rights, if such a situation nevertheless arises? More [...]
18.01.2018
ADVERTISING & EVENTS
It’s the economy, stupid!
During former President Bill Clinton's 1992 run for the White House, his chief political strategist James Carville coined the phrase „it's the economy, stupid”, to remind Clinton and his campaign staff that the economy was chief among American voters' concerns at the time. Today, it may seem even more crucial considering the political climate in [...]
12.01.2018
BRAND & DESIGN
John Lemon vs. John Lennon – Imagine no possessions, I wonder if you can?
Recently the media was particularly interested in the case of Katowice-based company ‘John Lemon’, which was sued by Yoko Ono Lennon in a Dutch court of law. The musician’s widow accused the company of violating her personal rights and the ‘John Lennon’ trade mark rights. However, the case was not resolved by the court, because [...]
05.01.2018
NEW TECH & INNOVATIONS
An employee leaves for the competition. How to secure the company’s know-how?
The law provides several tools securing the interests and valuable know-how of a company in the event an employee leaves to join a competitor. Such transfers on the labour market are particularly dangerous for the creative industry and event and incentive agencies whose achievements are based on unique concepts, strategies and contacts. What legal mechanisms [...]
20.12.2017
FILM, MEDIA & GAMING
Financing film production: worn paths and unexplored lands
In 2016, 49 full-length feature films were produced in Poland, 26 of which were funded with the funds of the Polish Film Institute. The total value of film budgets subsidized by the Institute reached PLN 110 million, whereas in-kind contributions from producers amounted to over twice as much. Should Polish producers, like their Western colleagues, start looking for less classical ways to raise funds? The role [...]
