Implementing changes in business often poses organizational, financial, and legal challenges. However, the selection and implementation of automation or robotics solutions is a unique undertaking, for several reasons: significant costs, expected impact on business indicators, technical complexity, high customization of the solution, and multidimensional legal aspects of such implementation. This article provides an overview of [...]

Starting January 11, 2021. The European Union Intellectual Property Office (EUIPO), together with the European Commission, has launched a call for applications under The Ideas Powered for Business SME Fund program, which aims to support European small and medium-sized entrepreneurs (SMEs) in accessing intellectual property rights. Under the program, SMEs can apply for a grant [...]

Introduction Artificial intelligence (AI) surrounds us from all sides: from cell phones to all kinds of online services to autonomous cars. AI and products equipped with it have a large number of supporters, but also people who look at the created solutions carefully, sometimes with concern. It is hardly surprising when we hear about yet [...]

In mid-October, the German Presidency of the European Union presented a draft "Conclusion on the Charter of Fundamental Rights in the Context of Artificial Intelligence and Digital Change." The document is to be attached to the Charter of Fundamental Rights. It is a part of a discussion and a collection of important postulates, among others [...]

This month saw the long-awaited hearing before the US Supreme Court between two tech giants - Google and Oracle. This copyright dispute of the decade, as it is often referred to by the media, began in 2010, following the acquisition of Java creators Sun Microsystems by Oracle Corporation. The outcome of the dispute could have [...]

On 2 September 2020. The ICO (Information Commissioner's Office - the UK equivalent of the Polish UODO) published a code for online services on age-appropriate design. It aims to ensure that the Internet becomes a safe place for children to learn and play, even though it was created as a tool for adults. The idea [...]

Making public information accessible to people with disabilities is a major challenge for public entities, especially at a time when most information is available on a computer or a smartphone. Public websites are often an insurmountable barrier for people with disabilities. Lack of transcription of multimedia materials or appropriate keyboard shortcuts sometimes even prevents them [...]

The continuous development of consumerism and the introduction of new products and services causes manufacturers to look for effective promotion methods to increase profits and broaden their customer portfolio. Color, shape, taste, or smell are more and more willingly used for promotion, forming the so-called sensory marketing strategy, also known as the marketing strategy of [...]

Each of the entities existing on the market should function according to the developed business strategy. One of its inseparable elements is public relations activity. They aim to carry out external communication and build relations with clients, business partners, media or influencers. In this type of activity, more and more often events are used, the [...]

According to the Ordinance of the Council of Ministers of 16 May 2020 on establishing certain restrictions, orders and prohibitions in connection with the occurrence of a state of the epidemic, the performance of activities by entities producing cinematographic films, video recordings, television programmes (TV series, documentaries) and television commercials and related post-production activities (activities [...]

Cristóbal Balenciaga - one of the most important fashion designers of the 20th century - said that "a fashion designer must be an architect of design, sculptor of form, painter of color, musician of harmony and philosopher of restraint"[1]. A clothing creator should combine many factors in his work. His task is, above all, to [...]

The specific time caused by the introduction of the SARS-CoV-2 coronavirus pandemic affects many aspects of the daily, professional and economic life of society. This is also reflected in trademarks. Since February 2020, offices have been receiving new and new applications for registration of exclusive rights for signs referring - both in word and graphic [...]